For years, I’ve been telling my indie author clients: if you want to make a living on your writing, you’ll need to do it in volume. Release the whole series (or at least first 3 books) at once; write fast and get a big backlist, then promote your backlist.
You’ll never make any money off one book, I tell them. Not without an existing platform. It’s just too steep a climb.
One client proved me wrong. In a big way.
I like to check in on my clients to see how their books are being reviewed, and one paranormal mystery in particular caught my eye. It had A LOT of reviews. It was ranked pretty high in each of its categories. And when I plugged in those ranks into the sales calculator, I could see that even months after her release, she was selling consistently.
With one book. And no backlist. I had to know how she did it. Not just for me, but for the many talented clients I have who struggle to sell their work.
And graciously—marvelously—this author was kind enough to share with me exactly how she conquered the self-publishing mountain.